But Microsoft has both the money and the businesses. On its own, Skype has never had the money to market these services to businesses, adds Schadler. “Local phone numbers, three-way video conferencing, business administration, and making calls to real phone numbers are all things that people will pay for.” “While it’s true that Skype has been slow to make money off its service, the potential is there,” writes Schadler. Hence, Microsoft will monetize Skype’s various features and deliver them to enterprise users. Cloud services are an area where Microsoft needs to generate revenue quickly. With Skype, Microsoft has another cloud service to sell along with Office 365 and Windows Azure.

And more importantly, neither does Cisco.” Another Cloud Service in Microsoft’s Sky And as a bonus, Google doesn’t get to buy Skype. “Google and Apple and Skype have dominant consumerization brands. Windows Live is a discontinued brand name for a set of web services and software products developed by Microsoft as part of its software-as-a-service platform. “Consumerization of IT is just people using familiar consumer tools to get work done,” writes Forrester’s Schadler in a blog post.

(NASDAQ: MSFT).It’s no secret that Skype is a consumer darling with a reported 600 million users, but it is also a “consumerization brand.” It’s a bridge technology people use to do video calls with grandma but also helps them do their jobs more effectively.

They won’t be hard to find hundreds of millions of people are already using Skype to do all sorts of things together.įounded in 2003 and headquartered in Luxembourg, Skype is a division of Microsoft Corp. Try Skype out today and start adding your friends, family and colleagues. You can pay as you go or buy a subscription, whatever works for you. If you pay a little, you can do more things, in more ways, with more people – like call phones or SMS messages. It’s free to use Skype – to send messages and have audio and video calls with groups of up to 100 people! With Skype, you can have meetings and create great things with your workgroup, share a story or celebrate a birthday with friends and family, and learn a new skill or hobby with a teacher. Skype messaging and HD voice and video calling will help you share experiences and get things done with others. It's built for both one-on-one and group conversations and works wherever you are – via mobile, PC, Xbox and Alexa. Skype is for connecting with the people that matter most in your life and work.

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